How to Use the Best Digital Marketing Tools for Your Business

12 July, 2021
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It’s a well-known fact that there are 5.1 billion people who are using the Internet around the world. Imagine the possibilities as you strive to get the most out of your marketing efforts. You can reach so many people with just a few clicks.


This article will discuss the best Digital Marketing Tools and how you can use them to boost your business by reaching a wider global audience.


Why You Need to Go Digital


Every day, billions of people surf the Internet. Right now, someone is searching for your services online. Just think, how many people can get a quote from you today by simply going on the world wide web. The key is to reach these people and engage them into signing up for your services, whether pest control, lawn care, pool inspection, etc. Meaning, you need a solid online presence that grabs the attention of potential customers and keeps them coming back for more.


Your Competition is Online Already


Yes, you can bet that your competitors are already online. Whether on Facebook, Instagram, Twitter, YouTube, or other online platforms, they are killing it! They are using Search Engine Optimisation (SEO), Pay-Per-Click (PPC), and other digital tools to get the most leads and convert them into customers. The good news is that you can do the same.


Reach the Right People with Digital Marketing Platforms


So how can digital marketing help you reach the right people? Simply put, using digital marketing platforms enables you to get laser-focused on your target audience and connects you with your potential customers.


For instance, you’re a pest control company and you want to reach homeowners with ages ranging from 35-60. Your best bet is to launch a social media campaign geared towards that audience. You get your message directly to people from that segment and are able to convert those leads into paying customers in search of your services.


How Digital Marketing Tools Can Help You Compete


Digital marketing tools level the playing field. Now you can compete with the big guns even if you’re just a small business. Using SEO and PPC, you can gain advantage over the competition and grow your business organically using search terms and keywords that bring in more leads than ever before. Email marketing offers the most obvious benefits, simply because it’s free. Every dollar invested in email marketing brings in $42 in return. Now that’s the most bang for your buck!


Here are a few Digital Marketing Tools that you can use to grow your business:


Google Analytics


The best thing about Google Analytics? It’s free! The second best thing? It provides you with the most comprehensive software that offers you useful information about your website’s visitors and how well they are converting.


Google Analytics lets you know how much time your visitors spend on your website and which particular pages they frequently visit. You will also learn about the demographics of your users. It also shows you where your visitors are coming from and how they found your website – for instance, organically, social media, paid ads, or if they were referred by another website.


Learn about which keywords they are using to find you and determine the number of users that come into your site (by day, by week, or by month). All this information will help you craft the best marketing campaign, optimise your website, and use them to reach your target audience.




Are you running multiple marketing campaigns across many marketing channels? Don’t worry about monitoring them as Hubspot’s got you covered. Hubspot is an all-in-one marketing automation tool that you can use to track the progress of all of your marketing channels in one place.


Whether you’ve launched a social media or campaign, are implementing content optimisation on your website, or using SEO to improve your rankings, Hubspot can help you with all of that. Hubspot is user-friendly, offers email and landing page templates, and provides insightful analytics and SEO tools.




You need to maintain your social media presence online in order to stay relevant and reach more people. It’s one of the best ways to get your brand out there and build trust with your customers. Hootsuite helps you manage your social media accounts so you can schedule posts in advance, monitor their progress, and track mentions and manage replies to your posts.




SEMrush offers you competitive insight about search terms as it compares your site with competitors and lets you see how you’re doing in the rankings. Not only that, SEMrush helps you craft a keyword strategy and content marketing plan designed to increase traffic on your website.




Ahrefs provides you with comprehensive competitive analysis reporting that shows you which keywords your competitors are using to gain higher rankings in organic search results. It can also help you choose the best keywords, find relevant content in your industry, and optimise your own content so you’re sure to get seen by the right people.




Whatever digital marketing tools you choose to use, know that they always provide a way to boost your business. Improve your online presence and develop your very own digital marketing strategy to get the best results for your company. Remember, digital marketing tools can give you that much needed boost to stay head and shoulders above your competitors so use them wisely.