Keep Your Customers in Your Online Store Using Technology

19 July, 2016

In this day and age of modern technology, there are so many ways to catch your customers’ attention. But, the question remains, how do you keep them coming back for more? How do you make them stay glued to your online store? Whatever products or services you offer, there are many ways to ensure that your customers will keep coming back to your online store.


Give Your Customers What They Want

First, build your online store around your customers’ needs and consciousness. Be sure that your products or services provide what they need and want. This is your best bet at getting return customers. Your customers love technology so give them what they want by offering the best online store features. Make things conveniently accessible for your customers by using the latest mobile apps.

It helps if your online store has the latest mobile apps integrated into it. According to a recent Cisco survey, most shoppers want innovations that enhance convenience and efficiency. Shoppers want to be engaged during the whole duration of their online shopping experience. In particular, 39% of consumers pointed out the process of selecting and purchasing goods – they prefer to see the products they want as in stock and available for them to purchase. Plus, they also want a smooth and convenient checkout process.


Technology is Key

Having the right app could spell the difference between a satisfied customer and a disgruntled one. Therefore, it’s not enough to just go paperless; you must go the extra mile. Customers want an easy and efficient shopping process, one that does not require them to spend a lot of time browsing through products. Not that they don’t want to choose the best; of course they do. But, giving them relevant selections that are close to what they need and want should be your top priority. This is where technology comes in.

The Cisco survey says nearly half of consumers (42% in the U.K. and 47% in the U.S.) are using smartphones to enhance their in-store experience. About one-fourth of U.K. shoppers and one-third of U.S. shoppers are using independent shopping apps on a smartphone or tablet at least once a week. When it comes to mobile payments, 49% prefer storing several payment cards on smartphones and smartwatches to pay in stores by swiping the device at the checkout.

Cisco released survey findings from 1,240 retail consumers in the U.S. and U.K. that uncover their preferences for Internet of Everything (IoE) enabled retail experiences and provides insight to help retailers capture the new digital consumer through IoE innovations fueled by mobility, video, and analytics.

Learn more about mobile apps and how they can enhance customer engagement in your business. Can we help you get your paperwork formitized?